The concept and birth of Boobie Brands started back in 2012 when mother and daughter - Pinky and Sarah McKay, put their heads together and coined the idea and the term "Boobie Bikkies®".
In 2016, Kim Vespa joined the helm and together, Pinky and Kim run the business from Melbourne, while Sarah operates out of Dubai.
With an active, loyal and ever growing customer base, Boobie Brands functonal foods that includes the very popular and multiple award-winning Boobie Bikkies®; Boobie Brekkie® and Boobie Beads® can now be found in over 600 retailers across Australia as well as servicing a large online community both locally and internationally.
Our foods are all additive and preservative free, only containing natural and organic ingredients and help nourish mums while they’re doing the most important job of breastfeeding. We are all about supporting women and mothers in inclusive and accepting ways, providing an abundance of educational information through our various channels, always providing prompt and excellent customer service, and of course, producing the highest of quality goods. We also have carefully curated a collection of complimentary products for breastfeeding mums on our own shop page which is really a one-stop shop.
Together with our design, operational, development and production teams including chefs, dieticians and food technologists, Boobie Brands have revolutionised health food choices for breastfeeding mums.
International Board Certified Lactation Consultant (IBCLC), and best-selling author of 4 titles including Parenting By Heart and Sleeping Like a Baby, (Penguin Random House), Pinky McKay specializes in gentle parenting styles that honour mothers’ natural instincts to respond to their babies. Pinky’s books are endorsed by The Australian Breastfeeding Association and La Leche League International.
Pinky’s ‘get real’, no-nonsense approach, along with a blend of humour, sharp wit and wisdom, make her an expert source for national publications and major network TV. Her real-world experience stems from being the mother of five and grandmother of three.
A sought after guest and keynote speaker at seminars for Health Professionals and parents, Pinky has spoken across Australia, New Zealand and the United States and has presented a popular Tedx talk, ‘Surrender is Not a Dirty Word’. Her reach extends worldwide through her books, e-programs, blogs and highly engaged facebook pages - her fan page and the Beautiful Breastfeeding Blog which offer a wealth of support and evidence based information to breastfeeding mothers.
Pinky McKay’s books, Baby Massage DVD, and ePrograms are available on her website www.pinkymckay.com.au.
Pinky, along with Kim & Sarah were named the 2019 St George Banking AusMumpreneurs of the Year.
Pinky was also awarded the 2019 AusMumpreneur Influencer of the Year Award.
Kim has a mixed background of both corporate and entrepreneurial experience as well as being a mother to two very active boys. A Psychology graduate, and a HR post-graduate with a background of over 15+ years in Human Resources, Kim has worked across various industries in senior advisor and management roles.
In conjunction, Kim has also had over 10 years’ experience in start-ups, product innovation, product and business development and consulting. Kim is also the Co-Founder of Punk Angel, which is a hair care range that has been specifically designed for kids without any nasty ingredients.
A Telstra Business Woman of the Year nominee and twice nominated for Product Innovation Awards, Kim’s approach to business, motherhood and life is methodical amongst the madness, nurturing and sassy.
Kim, along with Pinky & Sarah were named the 2019 St George Banking AusMumpreneurs of the Year.